Friday, June 20, 2008

The Next Level

The new Nike Football commercial is frickin' awesome! Pure mindblowing creative awesomeness.

It tells the story of (or rather shows, to be exact) this unknown Dutch football player dude rising through the ranks of his football career: from playing in his local league, being scouted by Arsene Wenger to play for Arsenal FC, to representing his country in the recent Euro 2008 football competition.

What sets this commercial apart from other football commercial is that it is shown entirely from the player's point of view, giving us the chance to at least get a glimpse on how it feels to play the game; on the field, with those big players.

The commercial is directed by Guy Ritchie and features numerous cameos by superstars of the sport playing beside and against the unseen Dutchman such as Cristiano Ronaldo, Ruud van Nistlerooy, Ronaldinho, Cesc Fabregas -- even a fight with Marco Materazzi.

This clearly blows away the Adidas Jose+10 commercial from way back in the 2006 World Cup. It's great, but this is just awesome. Period.

Check it out:

1 comment:

Ardy said...

wah, gw uda liat reg.
emang frickin' awesome!